I T ’ S   A B O U T   T I M E . . .  -   T R U L Y   U N I Q U E

In an age when uniqueness is limited to 'Special Editions', and 100,000-dollar products have become far from rare, the time was ready to create something that would stand out and fulfil the wish of countless watch enthousiasts across the world: to own a high-end wristwatch and be able to say it is 'the only one in the whole wide world'. Since one's DNA is about as unique as it can get, each Van Ree watch is the only watch of its kind - a timepiece that can be described as literally unique. Besides the fact that each watch is one-of-a-kind thanks to the DNA it contains within, Van Ree Personal DNA watch has a priceless and perpetual added value: it preserves the owner's genetic blueprint, for ever and ever. As a result, each Van Ree Personal DNA watch represents its owner on the deepest possible layer of personal genetic information and as such forms a priceless heirloom for subsequent generations.